For this assignment I choose to focus on flow. Creating a unified flow throughout the

piece and limiting the illusion of separate boxes helped create a visually appealing view.

I used scale and proportion with the numbers. By creating smaller numbers, I put the

attention on the word “typography.” Although I did receive some negative peer feedback

on the relationship between numbers and letters, ultimately I decided to maintain the

theme. The balance between values is uniform throughout. A main focus was how the

letters and numbers ianteracted with one another. I wanted the numbers to help create

the shape of the letters. This was executed well in my four boxes. The stroke of the four

helps create the illusion of where the “O” stroke would be. There was a successful

balance of fonts. Majority of my letters were black, with a couple white ones. Getting

away from the repeating white black pattern allowed me to focus on overal shape.

To begin this assignment, I started by sketching out the letter forms. While doing this, I

tried not to focus too much on the exact shapes, but rather generate alot of ideas with

the general outlines. Then I moved to my ipad. I did find that doing things on the ipad

was quicker to get the general idea. It was harder to get things exact, but allowed me to

play around with ideas. I then took the Illustrator document and moved onto the

computer. There I was able to refine the details, and make sure I did not have any

missing pieces. This was the most challenging part, as my layers were not laid effectively.