The purpose of the US City Rebrand was to get experience creating a brand identity. This process taught me how to create a one sheet, and the importance of remaining consistent in branding across all platforms and products. Prior to this assignment, I was unaware how much could go into a branding guideline. One discovery I made was different color codes. I learned that it is best to start from a pantone and work your way down to a hex code, as there may not be an exact pantone for your hex code. Printing proved to be stressful and full of more unexpected surprises that I have ever encountered. It took me over three hours in the print lab to get it right. I found the most difficulty with getting colors to print correctly and getting pages to print double sided.

My design choices are a direct correlation of the history and culture of Ketchikan. Fishing and Native American culture are at the forefront of the community. I wanted to highlight this in my brand identity. Given the opportunity for revision, I would go through my branding and create patterning along with another usage guide with it. I feel as if this would tie in my identity and create cohesion through products. Overall, my colors and style are representative of the city and appropriate for Ketchikan.