Menu Design

The most helpful part of this project was going through in small teams and critiquing. I liked being able to go through and mark up in real time on my paper. It was very helpful to translate those markups into inDesign. In the future, I would do more mockups on my ipad or on paper. This would have been helpful before spending the time arranging things on inDesign. 

My designs started out looking very incomplete. The text was too small, and there was not enough leading. This led to the text being difficult to read, and the menu having a lot of blank space. I took what I saw my peers doing and built off of it. I liked adding boxes to help frame the text. This went through two rounds of trial and error until I ended with something I liked. The most difficult part of this was getting the spacing correct. There was a different number of text lines between my right and left side. This resulted in me adding the logo to the left hand side. This was a mistake as the logo carried too much weight and the circular shape was not cohesive. Scaling the logo down and adding an add on box at the bottom helped fill that space. My second design (larger heading text) also went through multiple iterations. It saw the most improvement when taking away the vertical line and allowing the left aligned text to make its own columns. 

Process Work